Strategic design for what’s real. People, context and impact

TRUE* PROJECT is a strategic design studio. We combine strategy, research and design to create brands, experiences and systems focused on people.

(Since 2025)
(About us)

TRUE* PROJECT is your strategic partner for digital innovation. We combine strategy, design and systems to create brands and experiences grounded in reality — focused on people, context and long-term impact.
*Not perfect solutions.
True ones.

What we’ve built

A selection of projects where strategy, design and systems come together to address real challenges.

Expert services that drive results

(01)

Strategic
Design

We help organisations define direction, make better decisions and align purpose with action. Strategy is the foundation of everything we do.

(02)

Research
& Insight

We work from evidence, context and lived realities. Through user and stakeholder research, qualitative interviews and systems mapping, we generate insights that help organisations understand complexity and make informed, grounded decisions.

(03)

Brand
& Narrative

We design brands as tools for clarity, trust and alignment. From strategy and positioning to visual identity, narrative and editorial direction, we help organisations communicate who they are with purpose and consistency.

(04)

Experience & Product Design

We design digital experiences and products that work in complex, real-world contexts. Our work spans UX/UI design, digital platforms, prototyping and scalable design systems focused on usability, accessibility and long-term value.

(05)

Systems & Implementation

We help ideas become operational systems that can scale and endure. From digital strategy and implementation to product development and technical direction, we translate strategic intent into sustainable, working solutions.

Let’s work on what really matters.

If you’re working on a complex challenge and need clarity, direction or a trusted partner, we’d love to hear from you.