TRUE* PROJECT is a strategic design studio. We combine strategy, research and design to create brands, experiences and systems focused on people.
A selection of projects where strategy, design and systems come together to address real challenges.

We help organisations define direction, make better decisions and align purpose with action. Strategy is the foundation of everything we do.

We work from evidence, context and lived realities. Through user and stakeholder research, qualitative interviews and systems mapping, we generate insights that help organisations understand complexity and make informed, grounded decisions.

We design brands as tools for clarity, trust and alignment. From strategy and positioning to visual identity, narrative and editorial direction, we help organisations communicate who they are with purpose and consistency.

We design digital experiences and products that work in complex, real-world contexts. Our work spans UX/UI design, digital platforms, prototyping and scalable design systems focused on usability, accessibility and long-term value.

We help ideas become operational systems that can scale and endure. From digital strategy and implementation to product development and technical direction, we translate strategic intent into sustainable, working solutions.
If you’re working on a complex challenge and need clarity, direction or a trusted partner, we’d love to hear from you.